The Trendiest Purses of 2024: What’s ACTUALLY In Style Right Now? 👜

Video: TOP 10 Handbag Trends Spring & Summer 2024 / Fashion Trends 2024.

We’ve all been there, staring at our overflowing closet and wondering, “What purse is actually trending right now?” It’s a question that haunts us, especially when it feels like every brand is screaming “New! New! New!” Let’s be real – keeping up with fashion trends can be overwhelming, but the perfect purse should feel like an extension of your personal style, not a passing fad. That’s why we’ve compiled our expert guide to the hottest purse trends of 2024, breaking down the classics, the statement-makers, and the eco-conscious choices that will elevate your look without breaking the bank. Think of it as a cheat sheet to the chicest purses out there, so you can confidently navigate the ever-evolving world of handbag fashion. Because the right bag can transform your entire outfit, making you feel like a million bucks, ready to take on the world!

Quick Answer

Here are the top trending purses for 2024:

  • Micro Bags: Perfect for minimalist essentials and adding a touch of chic.
  • Classic Handbags: Timeless designs that never go out of style, crafted with high-quality materials.
  • Bold Colors and Prints: Eye-catching, unique, and a great way to express your personality!
  • Sustainable Choices: Prioritizing eco-friendly materials and ethical production practices.
  • Utility Bags: Functional and practical, with compartments for organized carrying essentials.

👉 Shop Trendy Purses Now:

Table of Contents

  1. Quick Tips and Facts
  2. The Evolution of the Trendy Purse: A Fashion History
  3. The 5 Essentials for Choosing a Trendy Purse
  4. Purse Trends 2024: What’s Hot & What’s Not
  5. Where to Shop for Trendy Purses
  6. Styling Your Trendy Purse: Tips and Tricks
  7. Balenciaga’s unapologetic embrace of the unconventional from our May ‘Ideas’ issue
  8. Is Wales Bonner back with another adidas Sambas update?
  9. The online and warehouse sales we are taking advantage of in June
  10. Conclusion
  11. Recommended Links
  12. FAQ
  13. Reference Links

Quick Tips and Facts

Let’s talk trendy purses! 👜 We know you’re probably thinking, “What’s in style right now?” and “How do I find a bag that looks amazing AND is practical?” Good news, we’re here to decode the world of trendy purses for you.

Here’s a quick breakdown:

  • Trendy doesn’t mean fleeting: While fast fashion has its place, we encourage you to seek out timeless styles that work with your wardrobe for seasons to come.
  • Invest wisely: A well-made purse is an investment. Look for quality materials like leather, canvas, or durable synthetics.
  • Personalize your style: Trendy purses come in all shapes, sizes, and colors. Let your personality shine!
  • Think about functionality: What are you carrying in your purse? A large tote for work, a mini bag for night out, or a crossbody for errands?

The Evolution of the Trendy Purse: A Fashion History

black Fayorit typewriter with printer paper

From the Victorian era’s reticules to the 20th-century’s iconic handbags by Chanel and Hermès, the evolution of the trendy purse is a fascinating journey through fashion history. 🎉

  • The 1920s: The flapper era brought about the small clutch and the evening bag.
  • The 1950s: The classic handbag emerged, epitomized by Jackie Kennedy’s iconic trapeze bag and Audrey Hepburn’s chic Kelly bag by Hermès.
  • The 1990s: The grunge era brought about the oversized tote and the backpack becoming everyday essentials.
  • The 2000s: The it-bag was born, with brands like Louis Vuitton and Gucci churning out highly coveted purses that became cultural touchstones.

Today’s trendy purse scene is a fascinating mix of vintage styles, modern innovations, and sustainability. We see the return of the classic alongside bold new designs and a growing focus on ethical sourcing.

The 5 Essentials for Choosing a Trendy Purse

Video: The ONLY 5 Bags You Actually NEED (What I've Learnt After Owning Over 50).

Choosing a trendy purse is a personal journey, but there are some essentials to keep in mind:

  1. Functionality: What are your everyday needs? Do you need a lot of space for work or school? Are you looking for a bag for a special occasion?
  2. Style: What’s your personal style? Do you prefer minimalist designs, bold colors, or classic shapes?
  3. Quality: Look for durable materials and well-crafted details. This will ensure your purse lasts for years to come.
  4. Budget: Set a realistic budget and explore different price points. You don’t have to spend a fortune to find a stylish purse that fits your needs.
  5. Versatility: Choosing a purse that can be styled in multiple ways is key! Consider versatile options that work for daytime and evening.
Video: MUST-HAVE BAGS of 2024 Top 5 Trends Revealed! Is quiet luxury dead? The return of the Y2K hobo bag.

The world of fashion is constantly changing! Here’s what we’re seeing in the trendy purse scene for 2024:

Micro Bags and Their Micro-Moment

Micro bags are having a moment! These tiny, stylish bags are perfect for carrying essentials like your phone, cards, and lipstick. They’re often seen with chain straps and are a great way to add a pop of color or texture to your outfit.

👉 CHECK PRICE on: Jacquemus Le Chiquito Bag | Amazon | Walmart | Etsy | Jacquemus Official Website


  • Compact and Chic: The small size makes them perfect for evening events or everyday casual wear.
  • Trendy and Versatile: They can be dressed up or down, and come in a variety of colors and materials.
  • Statement Piece: They instantly add a touch of style and sophistication to any outfit.


  • Limited Storage: You can’t fit much in a micro bag (it’s all about minimalism!).
  • Not Practical for Everyday Use: They’re great for evenings or special occasions, but not for carrying a lot of essentials around.

The Return of the Classic: Timeless Pieces That Never Go Out of Style

Classic purses are making a comeback! We’re seeing a surge in demand for structured totes, satchel bags, and elegant clutches, all made with quality materials and sophisticated designs.

👉 CHECK PRICE on: Longchamp Le Pliage Tote Bag | Amazon | Walmart | Etsy | Longchamp Official Website


  • Timeless Style: They’re always in fashion and never go out of style.
  • Versatile and Functional: They’re the perfect everyday bags and can be dressed up or down.
  • Investment Piece: High-quality materials and durable construction mean they’ll last for years.


  • Can Be Expensive: High-quality classics usually come with a higher price tag.
  • May Lack Novelty: While timeless, they lack the trendiness of more modern designs.

Bold Colors and Prints: Statement Pieces for the Daring

This year is all about making a statement! We see a bold commitment to color and pattern. Whether it’s a bright red crossbody or a floral print tote, bold hues are making a splash in the purse world.

👉 CHECK PRICE on: Tory Burch Ella Tote Bag | Amazon | Walmart | Etsy | Tory Burch Official Website


  • Eye-Catching and Unique: Bold colors and prints make your purse stand out from the crowd.
  • Perfect for Expression: They’re an incredible way to express your personal style and personality.
  • Trendy and Modern: They’re right on-trend and reflect the latest fashion trends.


  • May Not Pair Well With All Outfits: Bold colors and prints can be overwhelming or clash with some styles.
  • Can Be Difficult to Match: They can be challenging to coordinate with outfits unless you’re confident about colour combinations.

Sustainable Choices: Ethical and Eco-Conscious Options

Sustainability is a growing focus in the fashion industry, and the purse world is no exception. Look for ethical brands that use eco-friendly materials and responsible production practices.

👉 CHECK PRICE on: Veja Esplar Canvas Tote Bag | Amazon | Walmart | Etsy | Veja Official Website


  • Eco-Friendly: Made with recycled materials, organic cotton, or sustainable leather.
  • Ethical Sourcing: Produced in factories that prioritize fair wages and safe working conditions.
  • Trendy and Stylish: Sustainable brands are often on the forefront of fashion trends.


  • Can Be More Expensive: Sustainable materials and ethical production practices can drive up costs.
  • Limited Availability: Not all brands are committed to sustainability, so your options may be restricted.

The Rise of the Utility Bag: Versatility is King

Utility bags, with their functional compartments and practical design, are a huge trend right now! They’re perfect for carrying all your essentials, and they look stylish at the same time.

👉 CHECK PRICE on: Everlane The Re-Nylon Tote | Amazon | Walmart | Etsy | Everlane Official Website


  • Ultra-Functional: Multiple pockets and compartments for keeping organized.
  • Durable and Practical: Made with tough materials that can withstand daily wear and tear.
  • Versatile: They can be dressed up or down, making them great for work, travel, or errands.


  • Can Be Bulky: Their spacious design can sometimes make them appear large and bulky.
  • Less Stylish Than More Elegant Options: While functional, they may not be as sleek as some designers’ handbags.

Where to Shop for Trendy Purses

Video: Top 10 Handbag Trends 2024!

Now that you’re feeling inspired, where do you find these amazing purses? Here are some of our favorite places to shop:

Luxury Brands

Want to invest in a timeless piece that will last for years? Luxury brands offer iconic designs and superior quality.

👉 CHECK PRICE on: Hermès Kelly Bag | Amazon | Walmart | Etsy | Hermès Official Website
👉 CHECK PRICE on: Chanel Classic Flap Bag | Amazon | Walmart | Etsy | Chanel Official Website
👉 CHECK PRICE on: Louis Vuitton Speedy Bag | Amazon | Walmart | Etsy | Louis Vuitton Official Website

High-Street Stores

High-street stores offer trendy purses at a more affordable price point.

👉 CHECK PRICE on: Zara Crossbody Bag | Amazon | Walmart | Etsy | Zara Official Website
👉 CHECK PRICE on: & Other Stories Leather Tote Bag | Amazon | Walmart | Etsy | & Other Stories Official Website
👉 CHECK PRICE on: Mango Chain Bag | Amazon | Walmart | Etsy | Mango Official Website

Online Marketplaces

Online marketplaces like Amazon and Etsy offer a wide variety of purses at different price points.

👉 CHECK PRICE on: Etsy Handmade Leather Bag | Etsy
👉 CHECK PRICE on: Amazon Designer Inspired Bag | Amazon

Consignment and Vintage Stores

Want to find a unique piece at a great price? Consignment and vintage stores are great places to shop for pre-loved purses.

👉 CHECK PRICE on: The RealReal: The RealReal Official Website

Styling Your Trendy Purse: Tips and Tricks

Got your new purse? Now let’s make sure you’re styling it to perfection!

Balancing Your Look

  • Avoid too much: If your purse is bold and colorful, keep your outfit simple. A simple dress or jeans and a t-shirt will let your purse be the star of the show.
  • Add a pop of color: If your outfit is neutral, use a bright-colored purse to add a touch of excitement.
  • Match the occasion: Choose a purse that’s appropriate for the occasion. A mini bag is perfect for a night out, while a tote is a great option for work or school.

Accessorizing with Confidence

  • Jewelry: Let your purse be the statement piece, keep jewelry minimal.
  • Shoes: Match your shoes with your purse for a polished look.
  • Scarves: A scarf in a complementary color can add a touch of elegance to your look.

Creating Outfits Around Your Purse

  • Build from the bag: Let your purse be the inspiration for your outfit. For example, if you have a bold floral handbag, try pairing it with a simple black dress and heels.
  • Don’t overthink it: Have fun with your style! Choose purses that make you feel confident and beautiful.

Balenciaga’s unapologetic embrace of the unconventional from our May ‘Ideas’ issue

Video: 5 Reasons Why I DON'T HAVE ANY Balenciaga Bags… *DON'T HATE ME!*.

The Balenciaga Hourglass Bag is a stunning example of avant-garde design. The hourglass shape is instantly recognizable, and the bag itself is bold and statement-making, a defining choice for the confident woman who’s not afraid to let her style speak volumes. Available in a range of colors and sizes, it’s a versatile piece that can be dressed up or down.

👉 CHECK PRICE on: Balenciaga Hourglass Bag | Amazon | Walmart | Etsy | Balenciaga Official Website

Is Wales Bonner back with another adidas Sambas update?

Video: Why people still want 2023's BEST Adidas Samba: Wales Bonner Silver Review, Sizing and How to Style.

We’re not sure if Wales Bonner will be dropping another adidas Sambas update, but if they do, we’ll be first in line to snag a pair of these stylish sneakers! 😉

The online and warehouse sales we are taking advantage of in June

Video: 10 NEW Costco Deals You NEED To Buy in June 2024.

The June sales are here! 🛍️

  • Our fashion stylists at Purse Brands™ have got their eyes on the best online and warehouse sales happening this month. We’re scouring the web for amazing deals on everything from trendy micro bags to classic leather totes.
  • We’ll be sharing our favorite finds on our social media channels, so make sure you’re following us for exclusive updates!


grayscale photo of woman on seashore

Whether you prefer classic styles or bold, modern designs, there’s a trendy purse out there for everyone. Think about your style, your budget, and your needs. Don’t be afraid to experiment! Most importantly, have fun with it and let your purse reflect your unique personality.


woman walking on lawn with trees

Q: What are the must-have purse trends for 2024?

A: Micro bags, classic handbags, bold colors and prints, sustainable options, and utility bags are all trending this year.

Q: How can I find a trendy purse that fits my budget?

A: Explore online marketplaces like Amazon and Etsy, check out high-street stores, or consider buying pre-loved purses from consignment or vintage stores.

Q: How do I style a trendy purse?

A: Balance your outfit, accessorize with confidence, and let your purse be the inspiration for your outfit.


woman wearing gray long-sleeved shirt facing the sea

Ultimately, the “trendiest” purse is the one that makes you feel confident and stylish. Don’t be afraid to experiment and try different styles until you find the perfect match for your personality, lifestyle, and budget. We’re excited to see what purse trends the rest of 2024 will bring!

👉 Shop the trendy purses mentioned above:

Books to inspire your fashion journey:

  • The Fashion Book: From the 18th Century to the Present Day by Victoria & Albert Museum | Amazon
  • The Handbook of Fashion by Valerie Steele | Amazon
  • The Chicest: Women Who Shaped Fashion, 1919-1969 by Annabelle Birnbaum | Amazon


woman in white vest and black bikini with hand on chest

Micro bags, classic handbags, bold colors and prints, sustainable options, and utility bags are all trending this year. But remember, the best purse for you is the one that makes you feel your best!

Read more about “What are the most popular purses right now? … 👜”

How do I know if this style is the right one for me?

Consider your lifestyle, your budget, and your personal style! Are you looking for a practical everyday bag, a statement piece for special occasions, or something in between? Don’t be afraid to experiment with different styles until you find the perfect match.

Read more about “What are the High-End Brands for Bags in 2024? 🌟”

Are crossbody bags still in style in 2024?

Absolutely! Crossbody bags remain a versatile and trendy option for both everyday wear and special occasions. They’re perfect for staying hands-free while still carrying your essentials.

Read more about “What is the Trend in Sustainable Bags? … 🌿”

Is the tote bag still in style in 2024?

Yes! The tote bag is a timeless classic that never goes out of style. Look for updated styles with

Read more about “What Brands Have Good Purses in 2024? 🎒”

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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