What are the most popular purses right now? [2024] 👜

Video: MUST-HAVE BAGS of 2024 Top 5 Trends Revealed! Is quiet luxury dead? The return of the Y2K hobo bag.

When it comes to fashion, accessories play a crucial role in completing a look. And what better accessory than a stylish and trendy purse that not only holds your essentials but also adds a touch of elegance and sophistication to your outfit? If you’re wondering what the most popular purses are right now, you’ve come to the right place!

At Purse Brands™, we’re a team of expert fashion stylists with a passion for purses. We’ve done our research, listened to consumer feedback, and put together a comprehensive list of the most popular purses that are making waves in 2024. Whether you’re a fashion enthusiast or simply looking for your next favorite purse, we’ve got you covered with our deep insights, entertaining anecdotes, and recommendations. So, let’s dive in and discover the hottest purses of the year!

Table of Contents

Quick Answer

Looking for a quick answer to the question, “What are the most popular purses right now?” Here’s a list of the top purses that have captured the hearts of fashionistas in 2024:

  1. Bottega Veneta Gemelli: A luxurious intrecciato weave bag seen on Dua Lipa. 👍 Shop on Amazon | Check Price on Bottega Veneta Official Website
  2. Miu Miu Nappa Leather Bag: A versatile tote bag perfect for daily use. 👍 Shop on Amazon | Check Price on Miu Miu Official Website
  3. Diesel Blue 1DR XS Bag: A stylish and compact bag with a bold design. 👍 Shop on Amazon | Check Price on Diesel Official Website
  4. Loewe Flamenco Clutch: A chic and elegant clutch with a pleated design. 👍 Shop on Amazon | Check Price on Loewe Official Website
  5. Ganni Bou Bag: A light khaki small bag with a trendy design. 👍 Shop on Amazon | Check Price on Ganni Official Website

Please note that these purses are just a glimpse of the popular choices available. Keep reading for a detailed analysis and more exciting options!

Quick Tips and Facts

Before we delve deeper into the world of purses, here are a few quick tips and interesting facts to keep in mind:

  • When choosing a purse, consider your lifestyle, needs, and personal style. A purse should not only be fashionable but also functional.
  • Quality craftsmanship and materials are essential for a durable and long-lasting purse. Look for reputable brands known for their attention to detail.
  • Don’t be afraid to experiment with different styles, colors, and textures. Purses can be a statement piece that adds flair to your outfit.
  • Purses come in various sizes, from clutches for formal events to spacious totes for everyday use. Choose a size that suits your needs.
  • Remember to take proper care of your purse by storing it correctly and cleaning it regularly to maintain its beauty and longevity.

Now, let’s explore the fascinating history of purses and learn how they have evolved over time!

Background: The Evolution of Purses

brown metal Motel road sign at daytime

Purses have been an essential accessory for centuries, evolving from simple pouches used to carry essential items to fashionable and functional pieces of art. Let’s take a brief journey through history:

  • Ancient Beginnings: Purses date back to ancient times, where they were primarily used by both men and women. In ancient Egypt, people used small pouches to carry valuables such as coins, amulets, and cosmetics.
  • Medieval Pouches: During the Middle Ages, purses became a symbol of status and wealth. Elaborately embroidered pouches were worn on belts and carried by nobility to display their riches.
  • The Rise of Handbags: In the 19th century, handbags as we know them today started to gain popularity. Princess Alexandra of Denmark played a significant role in promoting small handbags, which were carried on the wrist or in the hand.
  • 20th Century Revolution: The 20th century brought significant changes to purse design. From the iconic Chanel 2.55 introduced in 1955 to the Birkin bag by Hermès, purses became a fashion statement.
  • Contemporary Trends: Today, purses come in a wide range of styles, materials, and designs to suit every taste and occasion. Luxury brands like Gucci, Louis Vuitton, and Saint Laurent continue to set trends and capture the imagination of fashion-conscious individuals.

Now that you have a glimpse into the history of purses, let’s explore the latest trends and most popular brands in more detail!

Video: Top 10 Handbag Trends 2024!

Fashion trends come and go, but a well-chosen purse can elevate your style and make a lasting impression. From sustainable handbag brands to designer powerhouses, let’s explore the most popular purse trends of 2024!

✅ Sustainable Handbag Brands

Sustainability has become a significant consideration for many consumers. Opting for a sustainable handbag not only makes a fashion statement but also supports ethical practices and environmental responsibility. Here are some sustainable handbag brands that are gaining popularity:

  1. Stella McCartney: Known for her commitment to cruelty-free fashion, Stella McCartney offers a range of sustainable handbags made from vegan materials. With innovative designs and a conscious approach, her purses combine style and sustainable practices. Check Price on Stella McCartney Official Website

  2. Cuyana: Cuyana focuses on creating timeless pieces that last beyond a single season. Their high-quality handbags are crafted with sustainable materials and ethical production practices. By embracing a philosophy of “fewer, better things,” Cuyana offers purses that are both stylish and eco-friendly. Check Price on Cuyana Official Website

  3. Matt & Nat: Matt & Nat is a brand that symbolizes the synergy between nature and fashion. Their handbags are made from recycled materials, such as recycled plastic bottles and vegan leather. With sleek and modern designs, Matt & Nat purses are a statement of style and sustainability. Check Price on Matt & Nat Official Website

✅ Designer Purse Brands

Designer purses have a timeless appeal, and certain brands have taken the fashion world by storm. Let’s explore the most popular designer purse brands that are capturing attention in 2024:

  1. Bottega Veneta: Bottega Veneta has become synonymous with sophisticated elegance. With their signature intrecciato weave, their purses, such as the Bottega Veneta Gemelli, offer a luxurious touch to any outfit. 👍 Shop on Amazon | Check Price on Bottega Veneta Official Website

  2. Miu Miu: Miu Miu, the playful and youthful sister brand of Prada, has gained popularity for its unique designs and attention to detail. The Miu Miu Nappa Leather Bag is a versatile tote that combines style and functionality. 👍 Shop on Amazon | Check Price on Miu Miu Official Website

  3. Chanel: No list of designer purses would be complete without mentioning Chanel. Known for their timeless classics, Chanel offers a range of handbags that exude sophistication and style. The Chanel Small Hobo Bag is a classic choice for those who appreciate luxury. 👍 Shop on Amazon | Check Price on Chanel Official Website

  4. Loewe: Loewe combines craftsmanship and contemporary design to create purses that are both stylish and functional. The Loewe Flamenco Clutch, with its pleated design, adds an elegant touch to any ensemble. 👍 Shop on Amazon | Check Price on Loewe Official Website

  5. Ganni: Ganni has gained a reputation for its Danish cool aesthetic and playful designs. The Ganni Bou Bag, with its light khaki color and trendy design, is a popular choice for those looking for something unique. 👍 Shop on Amazon | Check Price on Ganni Official Website

These designer brands continue to captivate the fashion world with their innovative designs and impeccable craftsmanship.

✅ Luxury Handbag Reviews

If you’re looking to invest in a luxury handbag that stands the test of time, it’s essential to choose a brand known for its quality and iconic designs. Here are a few luxury handbag brands that are worth considering:

  1. Hermès: Hermès is synonymous with luxury and exquisite craftsmanship. Their Birkin and Kelly bags have become iconic symbols of sophistication and status. The attention to detail and quality of materials make Hermès handbags a worthy investment. Check Price on Hermès Official Website

  2. Louis Vuitton: Louis Vuitton is a brand that needs no introduction. With their iconic monogram canvas and timeless designs, Louis Vuitton handbags are a favorite among luxury enthusiasts. Whether it’s the Speedy, Neverfull, or Capucines, each bag carries a legacy of elegance. Check Price on Louis Vuitton Official Website

  3. Gucci: Gucci combines Italian craftsmanship with eclectic designs. From the GG Marmont to the Dionysus, Gucci handbags are known for their bold aesthetic and attention-grabbing details. Check Price on Gucci Official Website

  4. Saint Laurent: Saint Laurent, known for its sleek and sophisticated designs, offers a range of handbags that exude Parisian chic. The Saint Laurent Loulou and Sac de Jour are favorites among fashion-forward individuals. Check Price on Saint Laurent Official Website

  5. Prada: Prada, an Italian luxury fashion house, has long been known for its innovative designs and high-quality materials. Prada handbags, such as the Prada Medium Leather Bag, combine elegance with functionality. 👍 Shop on Amazon | Check Price on Prada Official Website

These luxury brands have established themselves as leaders in the industry, offering purses that are a testament to timeless elegance and unparalleled craftsmanship.

✅ Affordable Purse Brands

If you’re looking for stylish purses that don’t break the bank, there are plenty of affordable options available. Here are a few purse brands that offer stylish designs at more affordable price points:

  1. Zara: Zara is known for its fast-fashion approach and trend-focused designs. Their handbags offer a blend of style and affordability, making them popular among budget-conscious shoppers. Check Price on Zara Official Website

  2. Mango: Mango, a Spanish brand, offers a range of fashion-forward handbags that cater to different styles and tastes. From totes to crossbody bags, Mango delivers on both quality and affordability. Check Price on Mango Official Website

  3. ASOS: ASOS is an online retailer that offers various brands and their own in-house collection. Their handbag selection includes affordable choices suitable for different occasions and preferences. Check Price on ASOS Official Website

These brands provide budget-friendly options without compromising on style and quality. Whether you’re a student or simply looking for a trendy purse without breaking the bank, these brands have got you covered.


standing woman near plants at daytime

Now, let’s address some frequently asked questions about popular purses:

The purse trends that are currently in vogue include mini bags, sling bags, bucket bags, and crossbody bags. These styles offer a perfect blend of fashion and functionality, allowing you to carry your essentials in style.

The most popular designer bags in 2024 vary based on personal preferences and emerging trends. However, some perennial favorites include the Bottega Veneta Gemelli, Miu Miu Nappa Leather Bag, and Chanel Small Hobo Bag.

Read more about “The Ultimate Showdown: Top 15 Designer Bags Heating Up 2024!”

What is the number 1 purse brand?

Determining the number one purse brand depends on various factors such as market popularity, consumer preferences, and brand reputation. However, brands like Hermès, Louis Vuitton, Chanel, and Gucci consistently rank high in terms of luxury and desirability.

Read more about “What are the High-End Brands for Bags in 2024? 🌟”

What branded bag is worth buying?

The branded bag worth buying depends on your personal style, budget, and preferences. It’s essential to consider factors such as material quality, craftsmanship, and the enduring appeal of the brand. Popular choices include Hermès Birkin, Louis Vuitton Speedy, and Chanel Classic Flap Bag.

If you have any specific requirements or preferences, we recommend checking out the websites of your favorite brands or visiting authorized retailers to explore the range of purse options available.

Read more about “Which Company is Best for Handbags in 2024? … 👜”


woman carrying baby on back

In conclusion, the world of purses is vast and diverse, offering a wide range of options to suit every style, budget, and occasion. We’ve explored some of the most popular purses of 2024, from sustainable handbag brands to luxury powerhouses. Whether you’re looking for a timeless classic or an on-trend statement piece, you’re guaranteed to find a purse that speaks to your fashion sensibilities.

Remember to choose a purse that not only complements your outfit but also reflects your personality and lifestyle. Consider the materials, design, and functionality to ensure that your investment in a purse brings you joy for years to come.

We hope this article has provided you with valuable insights and inspiration for your next purse purchase. Don’t forget to check the recommended links below for further reading and shopping options. Happy purse hunting!

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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