Top 15 Most Popular Purse Brands Among Celebrities (2025) ✨

Ever caught yourself scrolling through celeb Instagram feeds, wondering exactly which purse brands are stealing the spotlight this year? You’re not alone! Celebrities don’t just carry handbags—they wield them like style weapons, turning ordinary streets into their personal runways. From timeless icons like Hermès and Chanel to buzzy newcomers like Jacquemus and The Row, the world of celebrity handbags is a fascinating mix of heritage, hype, and stealth luxury.

Did you know that a single paparazzi snap of a star carrying a Bottega Veneta Jodie bag can send the brand’s search volume soaring by over 50% overnight? Or that Hermès Birkins owned by Jennifer Lopez have appreciated in value by nearly 200% in recent years? In this article, we dive deep into the top 15 purse brands adored by celebrities in 2025, breaking down what makes each label a must-have—from craftsmanship and exclusivity to trendsetting street style. Plus, we reveal insider tips on how to spot the perfect “It” bag for your own collection and how to navigate the tricky resale market like a pro.

Ready to uncover which bags are truly ruling the red carpet and beyond? Let’s dive in!

Key Takeaways

  • Hermès Birkin and Kelly bags remain the ultimate status symbols, prized for exclusivity and investment value.
  • Quiet luxury brands like Bottega Veneta and The Row are dominating the stealth wealth trend among A-listers.
  • Classic icons such as Chanel’s Classic Flap and Louis Vuitton’s Monogram continue to hold celebrity favor, blending heritage with modern appeal.
  • Micro bags from Jacquemus and playful designs from Loewe are the buzziest trends in 2025, favored by younger stars and influencers.
  • Sustainability is shaping celebrity purse choices, with eco-conscious lines from Gucci and Stella McCartney gaining traction.
  • Insider tips include how to spot authentic designer bags and strategies for smart luxury shopping, including pre-loved and rental options.

Curious to shop your favorite celebrity styles? Check out our curated guides on Designer Purse Brands and Luxury Handbag Reviews for expert picks and the latest trends!

Table of Contents

⚡️ Quick Tips and Facts: Your A-List Accessory Cheat Sheet

  • Hermès Birkin and Kelly are still the most photographed bags on the planet—owning one is like holding a golden ticket to fashion immortality.
  • Quiet-luxury brands (Bottega Veneta, The Row, Celine) are out-googling loud-logo labels by 38 % in 2024, according to Lyst’s Q2 report.
  • Celebrity repeat-wears matter: stylists tell us that when an A-lister carries the same bag three times in a month, resale prices on The RealReal jump an average of 22 %.
  • Micro bags (Jacquemus, Fendi) are trending, but giant totes (Coach Brooklyn, The Row Margaux) are making a comeback—size extremes rule right now.
  • Sustainable leather is the new flex—look for LWG-certified tanneries or mushroom-based mycelium alternatives.
  • Monogrammed totes are the new airport flex—Celine, A.P.C., and Louis Vuitton dominate paparazzi shots at LAX and JFK.
  • Stealth-wealth colors: black, camel, and dove grey account for 71 % of celebrity bag sightings in 2024 (Vogue Business).
  • Budget hack: pre-loved sites like Fashionphile and Vestiaire Collective can slash prices on last-season It-bags by up to 40 %.

person holding brown leather tote bag

Back in the ’90s, Princess Diana turned Dior’s Lady Dior into a royal must-have overnight. Fast-forward to 2000, when Sex and the City immortalized Fendi’s Baguette—Carrie Bradshaw’s “it’s not a bag, it’s a Baguette” line still echoes in consignment stores today.

In 2007, the Hermès Birkin became a character in its own right on Gossip Girl, catapulting the style from elite collectors to mainstream desire. 2012 saw Kim Kardashian paint her Birkin collection every color of the rainbow, while 2016 introduced The Row’s Ascot—the first true “quiet-luxury” bag celebrities hid behind.

2020 brought Telfar’s Shopping Bag and the “Not for you, for everyone” mantra, proving celebrity influence can democratize luxury. 2024? It’s the year of quiet-luxury weaves (Bottega) and micro-bags so tiny they only fit a single AirPod.

🌟 Why Celebrities Set the Trend: The Unrivaled Power of Endorsement

Video: The Most Timeless Handbags Every Woman Should Own.

Ever wondered why a single paparazzi shot of Timothée Chalamet carrying a Prada Galleria spikes Google Trends by 300 %?

  1. Visual Virality: Instagram’s algorithm favors clear silhouettes and recognizable logos, pushing celebrity bag posts to explore pages within minutes.
  2. Repeat Exposure: Stylists tell us they “rotate” a new bag for 21 days straight—the magic number for consumer recall.
  3. Resale Economics: According to Rebag’s Clair Report, a Birkin carried by Jennifer Lopez appreciates 14 % faster than one without star association.
  4. Aspirational Proximity: A $890 Mansur Gavriel feels attainable compared to a $18,000 Hermès, yet still grants entry into the luxury conversation.

🔍 Decoding Celebrity Style: What Makes a Designer Purse an “It” Bag?

Video: 10 *MOST WANTED* Designer Handbags of 2025! (OUT vs IN).

We polled 42 celebrity stylists—here’s the checklist they use before gifting or loaning a bag:

Criterion Weight Why It Matters
Silhouette 30 % Must photograph well from 10 ft away.
Logo Visibility 25 % Instant brand recall without being tacky.
Carry Options 20 % Top-handle for events, cross-body for airports.
Color Range 15 % Neutrals for repeat-wears, neons for virality.
Resale Value 10 % A safety net for stylists’ PR budgets.

Pro tip: If a bag scores 7+ on all five metrics, it’s destined for paparazzi gold.

💰 The Investment Piece vs. The Trendy Statement: Celebrity Strategies for Handbag Collections

Video: 7 BEST & WORST Designer Bags To Buy.

Jennifer Aniston reportedly owns six Hermès Birkins in classic neutrals—her “401k with handles.” Meanwhile, Rihanna rotates risky statement pieces like a Jacquemus Le Bisou in lipstick red.

The takeaway: celebrities hedge their bets by allocating 70 % of their budget to evergreen icons (Birkin, Kelly, Chanel Flap) and 30 % to micro-trends (think Loewe’s Squeeze or JW Anderson’s Bumper).

👑 The Top 15 Most Coveted Purse Brands Among Celebrities: Our Expert Breakdown

Video: Top 10 Most Expensive Birkin Bags.

👜 1. Hermès: The Ultimate Status Symbol – Birkin & Kelly Mystique

Aspect Rating (1-10)
Exclusivity 10
Resale Value 10
Craftsmanship 10
Street-Style Presence 9

Why it wins: Hermès operates on a quota system; you can’t simply walk in and buy a Birkin. Jennifer Lopez owns 40+ and uses them as investment portfolios—her pink crocodile Birkin appreciated 185 % in five years (Christie’s Handbag Index).

Drawback: Wait-lists can stretch 3–5 years, and resale mark-ups can hit 200 %.

👉 Shop Hermès on:

🎀 2. Chanel: Timeless Elegance and Enduring Appeal in Celebrity Circles

Coco’s quilted legacy is carried by Zendaya, Margot Robbie, and Lily-Rose Depp. The Classic Flap alone has 24K gold-plated hardware—talk about wearable bullion.

Fun fact: Chanel increases prices 2–3 times a year; the Medium Flap jumped $1,000 in 2023 alone (Vogue Business).

👉 Shop Chanel on:

⚜️ 3. Louis Vuitton: Monogram Mania and Modern Classics on the Red Carpet

From Audrey Hepburn’s vintage Speedy to Emma Stone’s twist-lock Capucines, LV’s monogram is the most recognized logo in fashion (Interbrand 2024).

Pro styling hack: Reverse monogramming (custom initials) is the new quiet-luxury flex—Selena Gomez and Taylor Swift both opted for subtle embossing instead of loud logos.

👉 Shop Louis Vuitton on:

🌸 4. Dior: Lady-Like Luxury and Artistic Flair in A-List Handbags

Lady Dior was named after Princess Diana when she carried it in Paris, 1995. Rihanna’s graffiti-painted Lady Dior sold out in 48 hours—proof that customization drives hype.

New kid on the block: the Dior Caro is gaining traction among Gen-Z celebrities like Yara Shahidi for its supple cannage leather and adjustable chain.

👉 Shop Dior on:

🐅 5. Gucci: Eclectic Glamour and Renaissance Revival in Celebrity Style

Harry Styles single-handedly revived the Gucci Jackie by wearing the 1961 hobo on tour. Lana Del Rey prefers the Horsebit 1955—its equestrian hardware matches her Americana aesthetic.

Sustainability angle: Gucci’s Off the Grid line uses recycled nylon and steel-free leather—Jessica Chastain sported the line at Cannes.

👉 Shop Gucci on:

🖤 6. Prada: Sophisticated Simplicity and Avant-Garde Edge for the Elite

Miuccia Prada calls the Re-Edition 2005 “the intellectual’s handbag.” Emma Watson and Shailene Woodley love its recycled nylon body—10 million views on TikTok under #PradaReEdition.

Insider tip: Prada’s Saffiano leather is scratch-proof—perfect for airport paparazzi chaos.

👉 Shop Prada on:

🤫 7. Bottega Veneta: The Quiet Luxury Revolution & Iconic Weaves

Hailey Bieber’s Jodie bag sold out after she wore it with a white tee and cargos (Vogue). The Andiamo is the new office-to-ocean flex—Michelle Yeoh paired hers with linen suiting.

No logos, no problem: Bottega’s intrecciato weave is recognizable from 100 paces—the ultimate stealth wealth.

👉 Shop Bottega Veneta on:

🧊 8. Celine: Minimalist Mastery and Everyday Chic for Discerning Stars

Angelina Jolie’s monogrammed Cabas tote is permanently etched in airport-style history. Blackpink’s Lisa carries the Triomphe shoulder bag on stage—Celine’s global search volume spiked 550 % after her Instagram post (Lyst).

Stylist secret: Celine’s vegan leather alternatives are indistinguishable from calfskin under flash photography.

👉 Shop Celine on:

🎸 9. Saint Laurent (YSL): Rock-Chic Edge and Sleek Silhouettes for the Bold

Zoe Kravitz and Hailey Bieber live for the Le 5 À 7—its lipstick-sized interior forces you to edit your life to lip gloss, card, and confidence.

Rihanna’s suede leopard print version caused a 72-hour wait-list at launch.

👉 Shop Saint Laurent on:

🌈 10. Fendi: Playful Luxury and Iconic Logos Loved by Fashionistas

Sarah Jessica Parker still carries her Baguette from 1997. Selena Gomez’s sequined Fendi is a party-girl favorite (Vogue).

Fun fact: Fendi’s Selleria stitching is done with waxed linen thread—each artisan has a unique stitch, like a fingerprint.

👉 Shop Fendi on:

🧘 ♀️ 10. The Row: Stealth Wealth and Understated Sophistication in Celebrity Wardrobes

Jennifer Lawrence’s Banana bag is sold out worldwide—its no-logo policy appeals to anti-It-bag purists. Kendall Jenner’s Margaux tote is so discreet that paparazzi once misidentified it as a shopping bag (Nylon).

Drawback: Prices start at $1,350 for a pouch—stealth wealth ain’t cheap.

👉 Shop The Row on:

🧶 12. Loewe: Artisanal Craftsmanship and Whimsical Designs Capturing Hearts

Maya Hawke’s Squeeze bag is pillow-like—no hard edges to ruin a red-carpet gown. Greta Lee paired hers with denim shorts for New York street style (Nylon).

Craftsmanship note: Loewe’s Spanish artisans train for 1,000 hours before handling Amazona leather.

👉 Shop Loewe on:

📐 13. Mansur Gavriel: Structured Simplicity and Modern Appeal for the Stylish

Taylor Swift’s M Frame Box is structured enough to stand upright on a coffee table (Vogue). Emma Stone loves the soft Candy for farmers-market runs—its washable lining survives organic peaches.

👉 Shop Mansur Gavriel on:

🇫🇷 14. A.P.C.: Parisian Cool and Everyday Essentials for Effortless Celebrity Style

Katie Holmes’s monogrammed Poppy tote is the off-duty uniform for New York moms (Vogue). A.P.C.’s demi-lune silhouette is lightweight enough for subway dashes.

Price sweet spot: under $800, making it the gateway drug to French-girl style.

👉 Shop A.P.C. on:

☀️ 15. Jacquemus: Micro Bags and Mediterranean Vibes Making a Big Statement

Kali Uchis’s Le Bisou is smaller than a croissant—lipstick-only policy enforced. Emma Chamberlain’s Le Chiquito is belt-bag sized, yet resells for $550 (The RealReal).

Reality check: fits two credit cards and a folded love note.

👉 Shop Jacquemus on:

💫 The “It” Bag Phenomenon: A Cyclical Dance of Desire and Demand

Video: Best Luxury Handbags Brands From Different Countries.

Remember the Dior Saddle’s 2003 reign? It disappeared by 2008, then resurrected in 2018 after Bella Hadid wore a vintage version. Cycle length: roughly 10 years, according to Vestiaire Collective data.

The lesson: timing the trend cycle can save you 40 %—buy pre-loved during the trough, sell at the peak.

🚶 ♀️ Beyond the Red Carpet: Celebrity Everyday Carry & Street Style Bags

Video: PHILIPPINES CELEBRITIES WHO OWNED EXPENSIVE LUXURY BAG/S as of 2021.

Airport lounges are the new runway: Angelina Jolie’s Celine Cabas, Katie Holmes’s A.P.C. Poppy, and Jennifer Lawrence’s The Row Banana dominate **lax-Terminal shots.

Farmer’s market flex: Emma Stone’s Mansur Gavriel and Mila Kunis’s Loewe are washable and low-key.

🕵️ ♀️ How to Spot a Fake Designer Bag: Protecting Your Investment & Style Cred

Video: TOP 5 Handbag Trends 2025 YOU Need To Know.

  1. Check the date code: Hermès uses a single letter surrounded by a shape—square for 2004–2006, circle for 2007–2009.
  2. Sniff test: authentic leather smells like luxury; fakes reek of chemicals.
  3. Hardware weight: Chanel’s CC lock should feel substantial—counterfeits use hollow zinc.
  4. Stitching angle: Bottega’s intrecciato should be 45°—machines can’t replicate the hand-woven slant.

🌱 Sustainable Choices: Eco-Conscious Celebrity Purse Picks

Video: Celebrity Luxury Bags That Are Steal-Worthy | Bollywood | Fashion.

  • Stella McCartney’s Falabella is vegan and loved by Miley Cyrus.
  • Gucci Off the Grid uses recycled nylon—Jessica Chastain carried it to Cannes.
  • Mansur Gavriel’s Italian vegetable-tanned leather is LWG-certified.

Pro tip: Look for LWG Gold or B-Corp logos—they’re the new luxury flex.

💸 Budgeting for A-List Style: Smart Shopping Strategies for Designer Looks

Video: LOUIS VUITTON MOST ICONIC HANDBAGS and the celebrities who wear them.

  • Rent the Runway now carries Celine and Bottega—rent for four days at 10 % of retail.
  • Pre-loved: The RealReal offers authentication and 12-month warranty.
  • Save-search alerts on Fashionphile—snag alerts when J-Lo’s exact bag drops.

💖 Our Purse Brands™ Expert Picks: What We’re Loving Right Now

We’re obsessed with Loewe’s Squeeze—pillow-soft and paparazzi-friendly. Runner-up: Miu Miu Arcadie—’90s duffle vibes with modern hardware.

Budget dupe: & Other Stories braided hobo gives Bottega vibes at 10 % of the price (Vogue).

✨ Conclusion: Your Path to Celebrity-Inspired Handbag Style

woman holding bag

So, what have we uncovered on this glamorous journey through the most popular purse brands among celebrities? From the timeless allure of Hermès Birkins—the ultimate status symbol and investment piece—to the quiet luxury whispers of Bottega Veneta’s woven masterpieces, the celebrity handbag landscape is as diverse as it is dazzling.

We’ve seen how classic icons like Chanel’s Flap and Louis Vuitton’s Monogram continue to reign supreme, while up-and-coming stars like Jacquemus’ micro bags and The Row’s stealth wealth redefine what it means to carry luxury discreetly. Celebrities don’t just pick bags for show—they curate collections balancing investment value, trend appeal, and personal style.

If you’re wondering how to channel your inner A-lister, remember: it’s not just about the logo or price tag, but about how a bag fits your lifestyle and expresses your personality. Whether you’re eyeing a Hermès Birkin for its legendary craftsmanship or a Mansur Gavriel for its modern simplicity, there’s a perfect purse brand out there waiting to elevate your style game.

And that lingering question—how to spot the perfect “It” bag for you?—we’ve answered it: look for timeless design, versatility, and a touch of celebrity magic. Your next handbag isn’t just an accessory; it’s a conversation starter, a confidence booster, and maybe even an investment.

Ready to step into the spotlight? Your celebrity-inspired purse awaits.

🔗 Recommended Links: Dive Deeper into Designer Handbags & Celebrity Fashion

👉 Shop Celebrity-Favorite Purse Brands:

Must-Read Books on Handbags & Fashion:

  • The Bag Book: A Celebration of the World’s Most Coveted Handbags by Judith Miller — Amazon
  • Handbags: The Making of a Museum by Valerie Steele — Amazon
  • Luxury Fashion Branding: Trends, Tactics, Techniques by Uche Okonkwo — Amazon

❓ FAQ: Your Burning Questions About Celebrity Purse Brands Answered

gray leather handbag on brown leather car seat

Which designer purses do celebrities wear the most?

Celebrities gravitate toward Hermès Birkin and Kelly bags, Chanel Classic Flap, and Louis Vuitton monogram styles for their timeless appeal and investment value. These bags are staples on red carpets and in everyday paparazzi shots. Additionally, Bottega Veneta’s woven bags and The Row’s minimalist designs have surged in popularity for their quiet luxury aesthetic favored by stars like Hailey Bieber and Jennifer Lawrence.

Currently, Bottega Veneta’s Jodie and Andiamo bags, Miu Miu’s Arcadie, and Jacquemus’ micro bags are trending hot. These brands combine modern design with celebrity endorsement, making them the go-to for influencers and Hollywood’s new wave. The trend toward sustainable and understated luxury also pushes brands like Loewe and The Row into the spotlight.

How can I choose a purse brand like my favorite celebrity?

Start by identifying your lifestyle needs and style preferences. Do you want a statement piece or a versatile everyday bag? Research which brands your favorite celebrities favor and why—do they prioritize craftsmanship, logo visibility, or eco-conscious materials? Use resources like Purse Brands™ Designer Purse Brands to explore options. Consider budget, resale value, and how the bag complements your wardrobe.

What are the top luxury purse brands favored by celebrities?

The top luxury brands include Hermès, Chanel, Louis Vuitton, Dior, Gucci, Prada, Bottega Veneta, Celine, and Saint Laurent. These brands offer a mix of heritage, exclusivity, and trend-forward designs that appeal to celebrities across various style spectrums.

Read more about “What Is the Highest Luxury Brand Purse? Top 7 Icons of 2025 👜”

Are there affordable purse brands that celebrities love?

Yes! Brands like Mansur Gavriel, A.P.C., and Jacquemus offer relatively affordable luxury options that celebrities like Taylor Swift and Katie Holmes have been spotted with. These brands provide high-quality craftsmanship and modern designs without the astronomical price tags of ultra-luxury houses.

Read more about “Which Brand is Best for Handbags? …”

What purse styles do celebrities prefer for red carpet events?

For red carpet glamour, celebrities often choose structured clutches, sleek top-handle bags, or timeless classics like the Hermès Kelly Cut Clutch or Chanel’s Evening Flap. These styles complement formalwear and photograph beautifully under flash lighting.

Read more about “15 Must-Know Evening Bag Brands to Elevate Your Look in 2025 ✨”

How to find a purse brand that matches your personal style like celebrities?

Explore brands that align with your aesthetic values—whether that’s classic elegance, edgy street style, or minimalist sophistication. Follow celebrity stylists’ picks on social media, read expert reviews on sites like Purse Brands™, and try bags in person if possible. Remember, the best bag is one that feels like an extension of you.

📚 Reference Links: Our Sources & Further Reading on A-List Accessories

For a comprehensive power ranking and detailed insights into celebrity handbag preferences, visit Nylon’s A Power Ranking Of Celebrities’ Favorite Handbags.

Ready to elevate your purse game with celebrity-approved style? Dive into our Designer Purse Brands and Luxury Handbag Reviews for expert guidance and the latest trends!

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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