Is Coach considered a luxury brand? [2023]


If you’re a fashion enthusiast or a purse lover, you’ve probably heard of Coach. But is Coach considered a luxury brand? In this article, we’ll delve into the history, products, and reputation of Coach to determine whether it qualifies as a luxury brand. So, let’s dive in and find out!

Quick Answer

Yes, Coach is considered a luxury brand. With its rich history, high-quality craftsmanship, and iconic designs, Coach has established itself as a leading luxury brand in the fashion industry. While it may not be as exclusive as some other luxury brands, Coach offers a wide range of luxury products, including handbags, accessories, and ready-to-wear fashion.

CHECK PRICE on: Amazon, Walmart, Etsy | Shop Coach Official Website

Quick Tips and Facts

  • Coach is an American luxury fashion brand known for its leather handbags, luggage, accessories, and ready-to-wear fashion.
  • It was founded in 1941 in New York City and has since become a global brand with a strong presence in the fashion industry.
  • Coach is a subsidiary of Tapestry, Inc., a multinational luxury fashion holding company.
  • The brand is renowned for its high-quality craftsmanship, attention to detail, and iconic designs.
  • Coach operates over 900 stores worldwide and has a significant online presence.
  • The executive creative director of Coach is Stuart Vevers, who has brought a fresh and modern perspective to the brand.

Background: The Journey of Coach

To understand why Coach is considered a luxury brand, let’s take a closer look at its history and evolution over the years.

1. From Family-Run Workshop to Global Brand

Coach was founded in 1941 as a family-run workshop in Manhattan, New York City. Initially, the brand focused on producing high-quality leather goods, including wallets and billfolds. The craftsmanship and attention to detail quickly gained recognition, establishing Coach as a trusted name in the industry.

2. Transformation under Reed Krakoff

In 1996, Coach underwent a significant transformation under the leadership of Reed Krakoff, who became the brand’s creative director. Krakoff introduced a fresh and modern aesthetic to Coach, combining classic designs with contemporary elements. This shift propelled Coach into the realm of luxury fashion and attracted a new generation of customers.

3. Expansion and Global Presence

Over the years, Coach expanded its product offerings beyond handbags and accessories. The brand ventured into ready-to-wear fashion, eyewear, and fragrances, further solidifying its position as a luxury lifestyle brand. Today, Coach operates over 900 stores worldwide and has a strong online presence, making its products accessible to customers around the globe.

The Luxury Status of Coach

Now that we have a better understanding of Coach’s journey, let’s explore the factors that contribute to its luxury status.

1. Quality Craftsmanship

One of the defining characteristics of luxury brands is their commitment to exceptional craftsmanship. Coach prides itself on using the finest materials and employing skilled artisans to create its products. Each Coach handbag undergoes a meticulous production process, ensuring durability, functionality, and beauty. The brand’s attention to detail and dedication to quality set it apart from mass-market brands.

2. Iconic Designs

Luxury brands often have iconic designs that transcend trends and become timeless classics. Coach is no exception. The brand’s signature “C” logo, the use of high-quality leather, and distinctive hardware have become synonymous with Coach’s aesthetic. Coach handbags, such as the iconic “Duffle” and “Rogue” styles, have gained a cult following and are coveted by fashion enthusiasts worldwide.

3. Brand Heritage and Reputation

Luxury brands often have a rich heritage and a reputation for excellence. Coach’s long history, dating back to 1941, contributes to its luxury status. The brand’s commitment to quality, innovation, and timeless design has earned it a loyal customer base and the respect of the fashion industry. Coach’s reputation as a luxury brand is further reinforced by its collaborations with renowned designers and artists.

4. Price Point

While luxury brands are known for their higher price points, it’s important to note that luxury is not solely defined by price. Coach offers a range of products at different price points, catering to a broader customer base. While some Coach handbags may be more affordable compared to other luxury brands, they still embody the craftsmanship, design, and quality associated with luxury.


Is Coach owned by Louis Vuitton?

No, Coach is not owned by Louis Vuitton. Coach is a subsidiary of Tapestry, Inc., a multinational luxury fashion holding company. Louis Vuitton is owned by LVMH Moët Hennessy Louis Vuitton SE, a French multinational luxury goods conglomerate.

Coach’s popularity has evolved over the years, influenced by various factors. One reason for the perception of a decline in popularity is the brand’s shift in strategy. In the early 2000s, Coach experienced rapid growth and became more accessible, leading to a saturation of the market. This, coupled with increased competition and changing consumer preferences, resulted in a shift in perception. However, Coach has since repositioned itself as a luxury brand, focusing on quality, design, and innovation.

Was Coach ever luxury?

Yes, Coach has always been associated with luxury, especially in recent years. While the brand initially gained recognition for its high-quality leather goods, it underwent a transformation under Reed Krakoff’s creative direction, elevating it to the realm of luxury fashion. Coach’s commitment to craftsmanship, iconic designs, and brand heritage have solidified its luxury status.

Read more about “What is considered a luxury bag? …”

Why is Coach so expensive?

The price of Coach products reflects the brand’s commitment to quality craftsmanship, premium materials, and iconic designs. Luxury brands often invest in the finest materials, skilled artisans, and meticulous production processes, which contribute to higher costs. Additionally, the brand’s reputation and heritage also play a role in pricing. While Coach offers a range of products at different price points, the luxury segment of its collection commands higher prices.


In conclusion, Coach is indeed considered a luxury brand. With its rich history, commitment to quality craftsmanship, iconic designs, and global reputation, Coach has established itself as a leading luxury fashion brand. While it may not be as exclusive as some other luxury brands, Coach offers a wide range of luxury products that embody the essence of luxury. Whether you’re looking for a timeless handbag, stylish accessories, or fashionable ready-to-wear pieces, Coach delivers on both style and quality.

So, if you’re in the market for a luxury handbag or fashion accessory, consider exploring Coach’s collection. You’ll find a range of beautifully crafted products that combine classic elegance with modern sophistication.

Recommended Links:

Reference Links:


Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

Articles: 138

Leave a Reply

Your email address will not be published. Required fields are marked *